Media • Short-Form Video
BookTok Video Campaigns
A coordinated set of short-form videos designed to reach the BookTok reader community across platforms.
A campaign built for BookTok readers.
BookTok is a distinct reader community with its own tone, conventions, and video styles. A campaign for this audience means more than a single video — it means a coordinated set of content designed to fit how this community discovers and shares books.
Authors use this when BookTok is a meaningful audience for their genre and they want a planned set of videos rather than one-off content.
What we can create
Campaign Concept & Planning
Plan a set of videos designed for the BookTok community and style.
Video Production
Produce a series of short-form videos aligned to the campaign concept.
Hook & Trend-Aware Scripting
Write scripts that reflect conventions familiar to BookTok viewers.
Posting Sequence Guidance
Recommend an order and pacing for releasing the videos.
Cross-Platform Adaptation
Adapt the campaign's videos for related short-form platforms.
Built around your book and your audience.
- Romance, fantasy, and YA authors
- Authors targeting the BookTok reader community
- Authors launching a new book
- Series authors with an existing BookTok following
- Authors who need more than a single short-form video
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect booktok video campaigns with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
FAQs
Is this affiliated with TikTok or BookTok as a platform?
No. BookTok refers to a community of readers on TikTok; we are not affiliated with or endorsed by TikTok.
Related
Related services
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.