Market • Social Media
BookTok Marketing
BookTok-focused marketing support to help authors reach short-form video audiences and share their books through the storytelling formats readers engage with there.
Built around short-form storytelling.
BookTok relies on short, story-driven video content rather than traditional promotion, and reaching that audience effectively means understanding the formats and pacing readers respond to.
This service is for authors who want a presence built specifically for short-form video audiences, whether they're new to the format or trying to improve results from existing content.
What we can do
Content concept planning
Developing video concepts suited to your book, genre, and audience.
Short-form video creation support
Producing short vertical videos built around your book's story and themes.
Posting cadence
A consistent schedule for publishing new content.
Trend awareness
Adapting relevant, book-appropriate content formats as they emerge.
Engagement monitoring
Reviewing comments and reactions to inform future content.
Who this suits.
- Authors targeting younger or short-form-video readers
- Genre fiction authors, particularly romance, fantasy, and YA
- Authors with existing content that isn't gaining traction
- Authors launching a new book or series
- Authors new to short-form video and unsure where to start
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect booktok marketing with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.