Social Media Marketing

Social media, with a plan behind it.

Posting without direction rarely builds an audience. Social media marketing brings structure to an author's presence — aligning content, platforms, and messaging with the book and the readers it's meant to reach.

Authors often need this when they're active on social channels but unsure whether the effort is contributing to their goals, or when they're preparing for a launch and need a coordinated approach across platforms.

What we can do

• Platform assessment

  Review of current channels, audience, and content to identify what's working and what isn't.

• Content planning

  A structured plan connecting book messaging, themes, and goals to a content calendar.

• Cross-platform coordination

  Aligning messaging and timing across the channels relevant to your audience.

• Audience targeting guidance

  Identifying the reader segments and interests most relevant to your genre.

• Performance review

  Regular review of activity so the plan can be adjusted as needed.

Built for authors at different stages.

• Authors preparing for a book launch
• Authors with an inconsistent or unfocused social presence
• Authors entering a new platform for the first time
• Series authors building ongoing reader engagement
• Authors managing multiple books or a wider author brand

How it works

1. Step 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. Step 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. Step 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. Step 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. Step 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

We look at your book as a whole, not one task in isolation. The same team can connect social media marketing with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.

FAQs