Influencer Marketing

Reaching readers through creators.

Influencer marketing connects a book with content creators whose audiences overlap with its readers, using their platforms to introduce a book to people who might not otherwise find it.

This is useful for authors who want to extend their reach beyond their own following, particularly around a launch or when trying to break into a new reader segment.

What we can do

• Creator research

  Identifying creators whose audience and content style fit your book and genre.

• Outreach coordination

  Managing initial contact and communication with prospective creators.

• Collaboration planning

  Defining what a collaboration could involve and how it fits your goals.

• Campaign timing

  Coordinating outreach around a launch or promotional window.

• Activity tracking

  Keeping a record of outreach, responses, and collaborations in progress.

Who this suits.

• Authors launching a new book or series
• Authors trying to reach a specific reader community
• Authors without existing relationships with content creators
• Authors expanding beyond their current audience
• Authors with a limited amount of time for outreach themselves

How it works

1. Step 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. Step 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. Step 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. Step 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. Step 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

We look at your book as a whole, not one task in isolation. The same team can connect influencer marketing with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.