PHOENIX

Market • Social Media

YouTube Marketing

YouTube marketing support to help authors build a channel, plan video content, and reach readers through longer-form and short-form video.

Video, planned for readers.

YouTube offers authors a way to reach readers through longer conversations, reviews, and story-driven content, but it requires a channel strategy suited to books rather than general video content.

Authors typically need this when starting a channel, trying to grow an existing one, or looking to use video as part of a wider marketing approach around a book or series.

What we can do

  • Channel setup and branding

    Setting up or refining your channel layout, art, and description.

  • Content planning

    Planning a mix of video formats suited to your book and audience.

  • Shorts strategy

    Recommendations for using YouTube Shorts alongside longer content.

  • Upload scheduling

    A consistent publishing cadence for new videos.

  • Discovery guidance

    Titles, descriptions, and thumbnails aimed at improving discoverability.

Who this suits.

  • Authors starting a YouTube channel for the first time
  • Authors with a channel that needs a clearer direction
  • Non-fiction authors using video to reach readers
  • Series authors building long-term video content
  • Authors who already have trailer or video assets to build around

How it works

  1. Step 01

    Tell us about your book

    Share your book, stage, audience, timeline and the help you're looking for.

  2. Step 02

    We review your goals

    Our team looks at what you want to achieve and where your book is today.

  3. Step 03

    We recommend the right approach

    You get a clear recommendation, scope and custom quote — no obligation.

  4. Step 04

    We create or execute the work

    Once you approve the plan, our specialists deliver the work and keep you updated.

  5. Step 05

    We review the next steps with you

    We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

We look at your book as a whole, not one task in isolation. The same team can connect youtube marketing with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.

Custom packages available

Built around your project.

Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.

  • Your book
  • Manuscript length
  • Number of assets
  • Campaign scope
  • Timeline
  • Platforms
  • Audience
  • Geographic markets
  • Level of ongoing support
Get a Custom Quote

Start with a conversation

Tell us about your book. We'll help you decide what you need.

Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.