Market • Advertising
Google Advertising
Setup and management of paid search and display advertising campaigns on Google to help readers discover an author's book.
Visibility when readers are searching.
Search and display advertising can reach readers actively looking for books, authors, or topics related to yours, using keyword targeting and display placements across relevant sites.
This service covers building and managing these campaigns for authors who want to be found at the moment readers are searching, rather than relying on social discovery alone.
What we can do
Campaign setup
Structuring search and display campaigns around your book and goals.
Keyword research
Identifying search terms relevant to your book, genre, and audience.
Ad copy and creative
Writing ad copy and preparing display assets where relevant.
Ongoing optimization
Reviewing and adjusting campaigns based on performance.
Reporting
Regular updates on campaign activity and adjustments.
Who this suits.
- Non-fiction authors targeting topic- or problem-based searches
- Authors with an agreed advertising budget
- Authors wanting visibility beyond social platforms
- Authors driving traffic to a website or book page
- Authors unfamiliar with running search advertising campaigns
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect google advertising with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.