Market • Amazon Ads
Amazon KDP Ads
Setup and ongoing management of Amazon advertising campaigns for books published through Kindle Direct Publishing.
Advertising where readers are already buying.
Amazon advertising places a book directly in front of readers who are searching and browsing on Amazon, using keyword and product-targeted campaigns built around the book's category and audience.
Authors often need help here because campaign setup, targeting, and ongoing adjustment take time and familiarity with how Amazon's advertising works — separate from listing the book itself.
What we can do
Campaign setup
Structuring campaigns and ad groups suited to your book and goals.
Keyword and targeting research
Identifying relevant keywords and comparable titles to target.
Ad copy and creative
Writing and preparing ad copy where formats allow it.
Ongoing management
Regular review and adjustment of campaigns based on performance.
Reporting
Clear updates on campaign activity and adjustments made.
Who this suits.
- Authors publishing or already live on Amazon KDP
- Authors launching a new title and wanting visibility on Amazon
- Authors with an existing catalog wanting ongoing advertising
- Authors unfamiliar with Amazon's advertising platform
- Authors with a discussed and agreed advertising budget
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect amazon kdp ads with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
FAQs
Do you cover the ad spend?
No. Advertising budget is set and paid by you; we discuss a suitable budget with you as part of the plan.
Is this only for Amazon KDP titles?
Yes, this service is built around books distributed through Amazon's advertising platform for KDP titles.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.