Market • Advertising
Goodreads Advertising
Setup and management of paid advertising campaigns on Goodreads to help build visibility among readers on the platform.
Reaching readers where they discover books.
Readers use Goodreads to discover and track books, making it a relevant advertising channel for authors targeting genre-specific and highly engaged readers.
This service covers the setup and ongoing management of advertising campaigns on the platform, aimed at improving visibility among the audience most likely to read your book.
What we can do
Campaign setup
Structuring campaigns suited to your book, genre, and goals.
Audience and genre targeting
Identifying the reader segments most relevant to your book.
Creative preparation
Preparing ad copy and imagery for the platform's ad formats.
Ongoing management
Reviewing and adjusting campaigns as they run.
Reporting
Regular updates on campaign activity and performance.
Who this suits.
- Authors with a book already listed on Goodreads
- Authors targeting genre-focused, highly engaged readers
- Authors launching a new title or edition
- Authors with an agreed advertising budget
- Authors expanding their advertising beyond retail platforms
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect goodreads advertising with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Related
Related services
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.