Market • BookBub Ads
BookBub Ads
Setup and management of paid advertising campaigns designed for BookBub's advertising platform.
Targeted ads for a reader-focused platform.
Paid advertising on reader-focused platforms works differently from social or search ads, relying on genre and comparable-author targeting rather than broad audience data.
This service helps authors set up, run, and adjust campaigns on this kind of platform without needing to learn the mechanics of the ad system themselves.
What we can do
Campaign setup
Setting up campaigns structured around your book, genre, and goals.
Targeting research
Identifying comparable authors and genres to target.
Creative preparation
Preparing ad copy and imagery suited to the platform's ad formats.
Ongoing optimization
Reviewing and adjusting campaigns based on performance.
Reporting
Regular updates on what's running and how it's being adjusted.
Who this suits.
- Authors with a discounted or free promotional title
- Authors launching a new release
- Authors wanting to reach dedicated genre readers
- Authors with an agreed advertising budget in place
- Authors unfamiliar with running platform-specific ad campaigns
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect bookbub ads with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
FAQs
Do you guarantee ad approval?
No. Ad approval is decided by the platform; we prepare campaigns to meet stated requirements but cannot guarantee acceptance.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.