PPC Campaigns

One team managing your paid campaigns.

Running paid advertising across multiple platforms takes consistent monitoring and adjustment to stay effective as costs, competition, and results change.

This service brings ongoing PPC management under one plan, coordinating campaigns across the platforms relevant to your book rather than managing each one separately.

What we can do

• Cross-platform campaign management

  Coordinating campaigns across the relevant advertising platforms.

• Budget allocation guidance

  Recommendations on how to split an agreed budget across platforms.

• Ongoing optimization

  Regular review and adjustment of live campaigns.

• Creative refresh

  Updating ad copy and creative as campaigns run over time.

• Consolidated reporting

  A single, clear report covering activity across platforms.

Who this suits.

• Authors running ads on more than one platform
• Authors with an ongoing, ongoing advertising budget
• Authors who want a single point of contact for all paid campaigns
• Authors scaling advertising after an initial test campaign
• Authors without the time to manage multiple ad accounts

How it works

1. Step 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. Step 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. Step 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. Step 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. Step 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

We look at your book as a whole, not one task in isolation. The same team can connect ppc campaigns with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.

FAQs