Market • Influencer Marketing
Book Influencer Outreach
Direct outreach to book-focused influencers and content creators to introduce your book and explore opportunities for coverage.
Getting your book in front of book creators.
Book influencers — bloggers, bookstagrammers, and video creators focused on books — have built audiences of engaged readers. Outreach to this group requires research, personalization, and follow-through.
Authors need this when they want their book considered by relevant creators but don't have the time, contacts, or process to manage outreach at scale themselves.
What we can do
Creator list building
Compiling a list of book-focused creators relevant to your genre.
Personalized outreach
Reaching out with messaging tailored to each creator and their audience.
Follow-up management
Managing responses and following up where appropriate.
Material preparation
Preparing the book information and assets creators typically need.
Outreach reporting
A summary of who was contacted and the outcomes of that outreach.
Who this suits.
- Authors launching a new title and seeking early coverage
- Authors without existing relationships with book creators
- Authors who want outreach handled systematically
- Series authors building visibility for a new installment
- Authors re-promoting a backlist title
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect book influencer outreach with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.