PR & Media Outreach

Building relationships with media contacts.

Beyond a single launch push, ongoing media outreach keeps your book and author brand visible to journalists and outlets over time. It's a steady, professional process rather than a one-off announcement.

Phoenix can plan and manage this outreach on your behalf, identifying suitable contacts and reaching out in a consistent, professional way.

What we can do

• Contact Research

  Identify journalists, bloggers, and outlets relevant to your genre and story.

• Outreach Messaging

  Write outreach messages tailored to each contact and angle.

• Outreach Scheduling

  Plan a realistic outreach cadence over weeks or months.

• Response Tracking

  Keep track of replies, interest, and follow-up needed.

• Angle Refresh

  Update your pitch angle as your book, season, or news changes.

For authors building visibility over time.

• Authors wanting ongoing media presence, not just a launch spike
• Nonfiction authors positioning themselves as experts
• Authors with a backlist needing renewed attention
• Authors without the time to manage outreach themselves
• Authors preparing for a future release with early visibility

How it works

1. Step 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. Step 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. Step 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. Step 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. Step 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

We look at your book as a whole, not one task in isolation. The same team can connect pr & media outreach with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.