Market • Social Media
Book Marketing Strategy
A clear marketing plan for your book — channels, timing, budget and priorities.
What this service is
Before spending on marketing, it helps to know what to do and in which order. We build a practical plan around your book, audience and resources.
What we can do
Audience & positioning
Who your readers are and how to reach them.
Channel plan
Which channels to prioritise and why.
Timeline
Pre-launch, launch and ongoing activity.
Budget guidance
Where your budget is best spent.
Who it's for
- New authors
- Self-published authors
- Emerging authors
- Published authors
- Established authors
- Series authors
- Authors launching a new book
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect book marketing strategy with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Related
Related services
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.