Social Media Strategy

The plan before the posting.

A social media strategy is the planning layer that sits above day-to-day posting: which platforms to prioritize, what kind of content to create, and how activity connects to the author's broader goals.

Authors typically need this before committing time or budget to social media, or when an existing presence has grown without a clear direction and needs to be reorganized around a plan.

What we can do

• Goal and audience definition

  Clarifying who you're trying to reach and what you want social media to achieve.

• Platform prioritization

  Recommending which platforms deserve focus based on your genre and audience.

• Content pillars

  Defining the recurring themes and content types your presence will be built around.

• Posting cadence recommendations

  A realistic rhythm for how often and when to post.

• Strategy document

  A written reference you or your team can use going forward.

Who this is for.

• Authors starting from scratch on social media
• Authors with an unfocused or inconsistent presence
• Authors planning a launch and needing a coordinated approach
• Authors who manage their own accounts but want direction
• Authors deciding where to focus limited time or budget

How it works

1. Step 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. Step 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. Step 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. Step 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. Step 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

We look at your book as a whole, not one task in isolation. The same team can connect social media strategy with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.