Meta Ads

Reaching readers through targeted social ads.

Paid social advertising can put a book in front of specific reader audiences based on interests, behaviors, and demographics, but it requires careful setup and ongoing management to stay effective.

This service is for authors who want to run paid campaigns on these platforms without managing the ad accounts, targeting, and optimization themselves.

What we can do

• Campaign setup

  Structuring campaigns and ad sets around your book and goals.

• Audience targeting

  Building audiences based on interests, genres, and reader behaviors.

• Ad creative preparation

  Preparing ad copy, imagery, or video suited to the platform.

• Ongoing optimization

  Reviewing and adjusting campaigns based on performance data.

• Reporting

  Clear, regular updates on campaign activity and results.

Who this suits.

• Authors with an agreed advertising budget
• Authors launching a new book or promotion
• Authors wanting to grow their email list or following through ads
• Authors unfamiliar with running paid social campaigns
• Authors with existing ad accounts needing ongoing management

How it works

1. Step 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. Step 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. Step 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. Step 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. Step 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

We look at your book as a whole, not one task in isolation. The same team can connect meta ads with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.

FAQs