Market • Influencer Marketing
Reader Community Campaigns
Campaign-based content and activity designed to engage an existing reader community around a book, series, or author brand.
Keeping readers engaged, on purpose.
Once a reader community exists, keeping it active takes ongoing, purposeful content — discussion prompts, exclusive updates, and campaigns tied to key moments in an author's publishing calendar.
This service is for authors who already have a community or list in place and want structured campaigns to keep readers engaged rather than letting activity fade between releases.
What we can do
Campaign planning
Designing themed campaigns tied to launches, anniversaries, or milestones.
Discussion and engagement content
Prompts and activities designed to encourage participation.
Exclusive content planning
Ideas for content shared only with your community.
Campaign scheduling
Timing campaigns around your publishing and promotional calendar.
Engagement review
Reviewing how the community responds to inform future campaigns.
Who this suits.
- Authors with an existing reader community or list
- Series authors keeping readers engaged between releases
- Authors planning a campaign around a launch or milestone
- Authors wanting more structure around community activity
- Authors relying on their most engaged readers for word of mouth
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect reader community campaigns with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.