Market • Email Marketing
Author Newsletter Strategy
A written strategy for an author's newsletter, covering content direction, cadence, and how it fits into the wider author marketing plan.
A plan for what to send, and when.
An author newsletter strategy defines what a newsletter is for, what kind of content it will contain, and how often it should be sent — before content creation begins.
This is useful for authors starting a newsletter for the first time, or those with an existing list who send inconsistently and want a clearer, sustainable plan.
What we can do
Purpose and audience definition
Clarifying what your newsletter is for and who it's written for.
Content pillar planning
Defining recurring themes and content types for future issues.
Cadence recommendations
A realistic sending schedule based on your capacity and goals.
List growth approach
Recommendations for growing your subscriber list over time.
Strategy document
A written reference for maintaining the newsletter going forward.
Who this suits.
- Authors starting a newsletter for the first time
- Authors with an inconsistent sending history
- Authors unsure what to write about regularly
- Authors planning to grow their list ahead of a launch
- Authors integrating a newsletter into a wider marketing plan
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect author newsletter strategy with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.