Reader Promotion Campaigns

Speaking directly to readers.

Not every promotion needs a media or industry angle. Reader-facing campaigns focus on giving readers a reason to notice, discuss, and share your book among themselves.

Phoenix can plan reader-focused promotional activity around your book, from content and messaging to the platforms where your readers already spend time.

What we can do

• Campaign Concept

  Develop a reader-facing theme or hook for the promotion.

• Content Planning

  Plan the posts, visuals, or messaging readers will see.

• Platform Selection

  Identify where your target readers are most active.

• Timing Plan

  Schedule campaign activity around key dates or milestones.

• Engagement Tracking

  Monitor how readers respond as the campaign runs.

For authors building reader momentum.

• Authors with an existing but under-engaged reader base
• Series authors keeping readers engaged between releases
• Debut authors wanting to build early word of mouth
• Authors relaunching or repromoting a backlist title
• Authors planning a themed or seasonal promotion

How it works

1. Step 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. Step 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. Step 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. Step 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. Step 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

We look at your book as a whole, not one task in isolation. The same team can connect reader promotion campaigns with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.