Promote • Newsletter Promotion
Book Promotion
Broader promotional campaigns that combine outreach, content, and timing to raise visibility for a book beyond launch week.
Sustained visibility, not a single push.
Some promotional needs go beyond a launch or a single tactic, particularly for backlist titles or ongoing series. A promotion campaign brings several activities together over a defined period.
Phoenix can plan a campaign structure around your book that coordinates outreach, content, and promotional activity toward a shared set of goals.
What we can do
Campaign Planning
Define goals, timeline, and structure for the promotional period.
Channel Coordination
Align outreach, content, and advertising activity where relevant.
Content Calendar
Plan promotional content across the campaign timeline.
Milestone Tracking
Track key campaign dates and checkpoints.
Results Review
Review campaign activity once it concludes and note what to carry forward.
For authors planning a sustained push.
- Authors promoting a backlist title
- Series authors running a campaign across multiple books
- Authors marking an anniversary or reissue
- Authors without the time to coordinate promotion themselves
- Authors who've tried single tactics and want a coordinated plan instead
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect book promotion with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.