Promote • Newsletter Promotion
Retail Promotion
Planning around retail features, merchandising, and placement opportunities across the platforms where your book is sold.
Visibility where readers actually buy.
Retail platforms sometimes offer features, categories, or merchandising placements that can help a book stand out. Understanding how these work, and positioning your book to be considered, takes planning.
Phoenix can help review your retail listings and plan the steps that may improve visibility on the platforms where your book is sold, always subject to each retailer's own programs and criteria.
What we can do
Listing Review
Review your current retail listings for completeness and presentation.
Category & Keyword Check
Review category placement and discoverability on retail platforms.
Feature Opportunity Research
Identify retailer programs or features that may be relevant to your book.
Submission Preparation
Prepare materials for any applicable retailer program submissions.
Promotion Timing
Plan timing around retailer sales periods or promotional windows.
For authors improving retail visibility.
- Self-published authors managing their own retail listings
- Authors unsure whether their book is properly categorized
- Authors planning a promotion around a retail sales period
- Series authors coordinating listings across multiple books
- Authors wanting a professional review of retail presentation
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect retail promotion with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.