Market • Email Marketing
Email Sales Funnels
Structured email sequences designed to guide readers from initial interest toward reading, buying, or joining an author's list.
Emails that lead somewhere.
A sales funnel is a planned sequence of emails, each with a purpose, that guides a reader from first contact to a clear next step — reading a sample, purchasing a book, or joining a series.
Authors need this when a single newsletter isn't enough to convert interest, such as launching a new title, running a reader magnet, or re-engaging readers who haven't purchased recently.
What we can do
Funnel mapping
Planning the sequence of emails and the goal of each step.
Email copywriting
Writing the emails that make up the sequence.
Reader magnet integration
Connecting free samples or bonus content to the funnel where relevant.
Automation setup
Setting up the sequence to send automatically based on reader actions.
Funnel review
Reviewing performance and adjusting the sequence over time.
Who this suits.
- Authors launching a new book to an existing list
- Authors using a free sample or first-in-series offer
- Authors wanting to convert new subscribers into readers
- Series authors guiding readers from book one onward
- Authors re-engaging a list that's gone quiet
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect email sales funnels with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.