Programmatic Advertising

What this service is

Programmatic advertising places your ads automatically across networks of sites and apps. We help decide if it suits your book and manage campaigns where it does.

What we can do

• Suitability review

  Whether programmatic fits your goals and budget.

• Audience targeting

  Interest and context-based reader audiences.

• Creative

  Display and video formats.

• Management & reporting

  Ongoing optimisation and summaries.

Who it's for

• New authors
• Self-published authors
• Emerging authors
• Published authors
• Established authors
• Series authors
• Authors launching a new book

How it works

1. Step 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. Step 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. Step 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. Step 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. Step 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

We look at your book as a whole, not one task in isolation. The same team can connect programmatic advertising with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.