Promote • Book Launch
Virtual Book Launch
Plan and run an online launch event that brings readers together around your release, wherever they're based.
A launch event without the venue.
A virtual launch lets you mark your release with readers who can't attend an in-person event, from a live reading to a Q&A or panel discussion. Done well, it gives your release a moment readers can actually take part in.
Phoenix can help you plan the format, structure and promotion of a virtual launch event, so it feels intentional rather than improvised.
What we can do
Format Planning
Decide between a reading, interview, Q&A, or panel format suited to your book and audience.
Run of Show
Build a structure and timing plan for the event itself.
Platform Guidance
Advice on suitable platforms for streaming or hosting the event.
Promotion Plan
Plan how the event is announced and promoted beforehand.
Follow-Up Content
Plan how recordings or highlights can be reused after the event.
Bringing readers together online.
- Authors without access to a physical launch venue
- Authors with a geographically spread readership
- Debut authors wanting a defined launch moment
- Series authors marking a new release
- Authors who want launch content they can reuse afterward
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect virtual book launch with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Related
Related services
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.