Promote • PR
Event PR
Promotion planning for author events, from signings to festival appearances, so the right people know about them in advance.
Making sure people actually show up.
An event is only as good as the awareness built around it. Event PR focuses on getting the word out to media, readers, and local outlets ahead of a signing, festival appearance, or author talk.
Phoenix can help plan the announcements and outreach around your event, so it's promoted with the same care that went into organizing it.
What we can do
Event Announcement Planning
Plan how and when your event is announced across channels.
Local Media Outreach
Reach out to local press and listings relevant to the event.
Promotional Materials
Prepare event graphics, descriptions, and details for sharing.
Partner & Venue Coordination
Coordinate promotional details with venues, bookstores, or festival organizers.
Post-Event Recap
Plan follow-up content summarizing the event afterward.
For authors with an event to promote.
- Authors with an upcoming signing or in-person appearance
- Authors invited to speak at a festival or conference
- Authors organizing their own local event
- Authors touring multiple locations
- Bookstores or organizers coordinating with an author
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
We look at your book as a whole, not one task in isolation. The same team can connect event pr with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.
Custom packages available
Built around your project.
Every author, book, audience, timeline and goal is different. Tell us what you're trying to accomplish and we'll recommend a suitable approach.
Pricing may vary depending on
- Your book
- Manuscript length
- Number of assets
- Campaign scope
- Timeline
- Platforms
- Audience
- Geographic markets
- Level of ongoing support
- Not sure which service you need? Talk to our team.
- Need several services together? We can build a custom package.
- Need something different? Talk to our team about a custom project.
- Have a different requirement or budget in mind? Tell us about your project.
Start with a conversation
Tell us about your book. We'll help you decide what you need.
Share your book, your goals and your timeline. Our team will review it and recommend the right services with a custom quote.