Press Release

Announcing your book properly.

A press release is a standard way to announce news such as a book release, event, or milestone to media contacts. Written well, it gives journalists the facts and angle they need to decide whether to follow up.

Phoenix can write a press release for your book and plan its distribution to relevant contacts, following the conventions journalists expect.

What we can do

• Press Release Writing

  Draft a press release covering your book, angle, and relevant details in standard press format.

• Headline & Angle Development

  Develop a newsworthy angle that gives the release a clear hook.

• Distribution List Planning

  Identify relevant media contacts and outlets for distribution.

• Distribution Coordination

  Plan and send the release to the agreed list of contacts.

• Supporting Materials

  Prepare accompanying assets such as author photos or book images where useful.

For authors with news worth announcing.

• Authors announcing a new release
• Authors marking a significant milestone or event
• Nonfiction authors with a timely or topical story
• Authors without prior experience writing press materials
• Publicists or teams needing a professionally written release

How it works

1. Step 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. Step 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. Step 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. Step 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. Step 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

We look at your book as a whole, not one task in isolation. The same team can connect press release with the editing, publishing, marketing or media work around it, so each piece supports the next. We explain what we recommend and why, agree the scope with you before starting, and never promise sales, rankings, coverage or reviews.